The mastermind behind the establishment is Dzulfadzly Zammani, a 33 year old guy from Ampang, Selangor. For many years, Dzulfadzly has been well-known as a reputable Artiste Manager and Branding Master with a wide range of experience in the entertainment industry and have engaged himself with many top Malaysian & Indonesian celebrities since 2000.

Based on the wide experiences and expertise, in 2006 Dzulfadzly took a step forward to develop and expand event & entertainment services professionally.