Red Army Watches is a watches retailer with an exciting portfolio of non-mainstream brands. Inspired by their brand tagline - 'Acquirable Timepieces'; we developed the design concept for the boutique by offering a dynamic and elegant retail environment.

A ceiling-to-floor feature backdrop accentuated by the English profiling and dummy drawers element is the center of attraction of this space. The reception counter was coated in cement textured paint finish with a solid wood top to articulate the overall look.

The designer pendant lamps were to create a contradiction between the modern and classical elements. Both sides of the wall in the boutique were dedicated to each brand with displays of delicate pieces, original castings of fixtures in a sealed glass compartment.